what is a brand
STORY + PERSONALITY + IDENTITY + EXPERIENCE
Breakthrough the growth barriers by streamlining and optimizing communications, storytelling, marketing, sales, identity, and operations to unlock your brand's potential and scale for growth.
WHY IS BRANDING IMPORTANT ?
A brand is not what you say it is, it's what they say it is. - Marty Neumeier
Your brand is what people say about you when you're not in the room. - Jeff Bezos
Branding is no longer about the stuff you make, but the stories you tell. - Seth Godin
The key to great marketing is remembering that even though you're all about your brand, your customer is not. - Gary Vaynerchuck
what is brand OPTIMIZATION ?
A brand is an entity to connect your organization to your audience through human engagement. It’s about building a reputation that makes your organization more appealing than your competitors.
Building a brand that people remember takes a cohesive strategy that includes:
Experience
Prioritize the entire experience, ensuring every interaction with your brand leaves a positive impact on clients, customers, and guests alike.
Marketing & Communications
Develop comprehensive marketing and communications strategies that encompass positioning, campaigns, and both public-facing and internal messaging.
Creative
Ensure brand consistency through detailed guidelines, resonate with your audience through powerful storytelling, and deliver impactful media experiences.
Advertising
We validate creative concepts for targeted consumer segments with organic social engagement before using any creative in paid media amplification online and offline.
Deployment
Develop integrated platform strategies that encompass traditional and digital channels, engaging content, and immersive live experiences.
Sales
Focus on uncovering customer behavior and motivations, analyzing decision-making patterns, and refining internal sales processes for maximum effectiveness.
Since 2004, we’ve been solutions agency for brands across sectors such as automotive, e-commerce, health, home, non-profits, and recreation.
We help you get unstuck!
we help companies scale !
Some Need Better Systems.
Some Need Better Strategy.
Most Need Both.
Some Need Better Strategy.
Most Need Both.
WHAT CLIENTS ARE SAYING
Rob has made a significant difference to our business. The trust we have in him allows him to use his skills and expertise to grow our business. He is in tune with what is happening at all necessary levels of the business which gives him the needed pulse to do what he does best - succeed. Before Rob, we worked tirelessly to produce minimal results. Now we are as involved as we want to be and the results are magnified as Rob truly owns the process. We would recommend him to anyone looking to grow their business with enhanced marketing efforts from someone you can count on.
Craig Hicks, PGA
General Manager, BlackHorse Golf Club
As Executive Pastor and COO at Hope City, I had the privilege of working closely with the DDG team (Rob, Stefani, and Haille) for seven years. They were outstanding partners, both as contractors and staff, consistently demonstrating insight, experience, and innovation. Their leadership qualities were evident in their interactions with colleagues and volunteers alike. I would gladly welcome the opportunity to collaborate with them again in the future.
Roland Baker
Chief Operating Officer & Business Development, JayPay Services, Inc.
Rob has demonstrated exceptional creativity, strategic thinking, and dedication, consistently delivering engaging content that resonates with our audience. His ability to boost our online presence and increase follower engagement has significantly contributed to the Club’s growth and reputation. His proactive approach and innovative strategies make Rob an invaluable asset to our team.
Marshall Kerns
Vice President of Marketing, Escalante Golf
Rob and his team helped greatly with branding ourselves as a team that was in line with our messaging and values to engage our target audience. They produced creative and relevant social media content ideas and kept us on a tight schedule to make sure we were consistent. The team shared new ways to help us implement quickly and efficiently. I would highly recommend their group to anyone wanting to effectively grow their brand awareness!
Stephanie Finch
Broker's Associate & Team Lead, Finch Properties Group
Rob and his team at DDG were the driving force behind our grassroots strategy, seamlessly connecting with enthusiasts at high-profile activations like NASCAR, NHRA, BARRETT-JACKSON Collector Car Auctions, various road rallies, and the SEMA SHOW. Their creativity, reliability, and expertise made them our go-to team for getting things done, and getting them done right.
Nancy Bruner
Director of Influencer Strategy & Engagement, Shell Lubricants
For two decades, Rob has been a vital part of our brand and business. He is quick to identify what will resonate with our brand in simple sentences and a couple words that “hook” our customers to learn more about our brand, our culture and people. No one is better to help your brand, your company, in creative and unique ways.
Heidi Tetzlaff Miller
Founder, Billet Technology
I have had the pleasure of working with Rob, and I must say, the experience was nothing short of exceptional. From the onset, it was evident that Rob was not only efficient but also highly committed to delivering results that not only met but exceeded expectations.
Andy Wagner
Founder, EastCoast Moparts