Why Me

I was accepted to Texas A&M as a Computer Science major. Then I switched to business because I thought that was where my heart was. Turns out both were right. It just took thirty years to prove it.

I started my career in financial services. Morgan Stanley, UBS, JP Morgan. I learned early how businesses think about money, risk, and what it actually costs to make a wrong move. That foundation never left me.

Then I spent two decades in brand and marketing. Built campaigns, led teams, produced live events on national stages, and helped grow a client from $500K to $8 million in annual sales. Not with a big agency budget. With strategy, consistency, and knowing how to read what an audience actually needs.

Along the way I led communications for a church launching new locations, built a broadcast team from scratch, and co-founded two automotive communities that are still running today. None of that was in the plan. All of it taught me something.

I am a generalist. On purpose. I have operated in finance, brand, marketing, live events, digital content, and organizational communications. I have sat in the room where the strategy gets made and on the floor where it has to get executed. That range is not a liability. It is exactly what makes me useful when things are changing fast.